There are two broad categories of User Data that we collect:

• Personal Data, including but not limited to contact information, such as name and email address
• Technical Data, including but not limited to device and technical information you give us when using our website, such as IP addresses or other unique identifiers, cookies or website analytics tools.
   

For the purposes of this policy statement, User Data means Personal Data and Technical Data.

We collect User Data whenever you use our website or when you interact with us via email or the contact form.

As it is in our legitimate interests to be responsive to you and to ensure the proper functioning of our products, we will use your User Data to:

• process and respond to enquiries, requests or feedback you submit through our website or by email;
• improve our website and to ensure content is presented in the most effective manner for you and your device;
• administer the website, and for internal operations, including troubleshooting, data analysis, analytics, testing, research, statistical and survey purposes; and
• keep the website safe and secure.

With your consent and/or where required by applicable laws, we will share your User Data with selected third parties which include, but is not limited to the following:

• our website service providers;
• analytics and search engine providers that assist us in the improvement and optimisation of the website;
• SIA Group entities to the extent necessary to provide services to you, to fulfil any contractual or legal obligation and/or to respond to you;
• professional advisors such as lawyers and auditors;
• law enforcement agencies, public or regulatory authorities, securities commissions or other similar statutory organisations to the extent required by law; and
• any other party to whom you authorise us to disclose your User Data.

If your personal data is transferred to a country or territory outside Singapore, we will ensure that the recipients provide a standard of protection to your personal that is comparable to that which is provided in Singapore, and that such transfers are in accordance with the PDPA.

You may have certain rights in relation to the User Data we hold about you, including:

• Access: You can ask whether we hold or use your User Data. If we do, you can request a copy of it, along with information about how we use and share it.
• Correction: You have the right to correct any User Data held about you that is inaccurate.
   

If you are a resident in the EU, UK or Switzerland, you may have certain additional data subject rights, including:

• Data portability: You can request a copy of certain User Data you have provided to us in a structured, commonly used and machine-readable format. Where applicable, you may also ask us to transfer that data to another organisation.
• Erasure: You may request that we erase the User Data we hold about you in the following circumstances: You can ask us to delete your User Data in certain circumstances, such as where it is no longer needed, where you withdraw your consent (if we rely on your consent), where you successfully object to our processing, or where you believe we are processing your User Data unlawfully.
• Restriction of processing: You have a right to require us to stop processing the User Data we hold about you other than for storage purposes in certain circumstances.
• Right to object: You can object to our processing of your User Data where we rely on our legitimate interests as the legal basis for processing.
   

All data privacy requests should be sent to this email address. Please note that requests sent in via other channels may take longer to process and we may not be able to respond within the prescribed timelines.

We may reject your request to exercise the above rights if it would interfere with another’s rights or where another exemption under applicable laws applies. If you have any further questions regarding this decision, please contact this email address. 

We will retain User Data for as long as it is necessary to fulfil the purpose for which it was collected, our legal or business purposes, or as required by relevant laws. We will usually keep your User Data for up to 7 years to ensure that any disputes can be addressed.

We take the protection of your User Data seriously but, unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your User Data, we cannot guarantee the security of your User Data transmitted through the website; any transmission is at your own risk.

We will amend this Privacy Policy from time to time, and the updated versions will be posted on our website; and date stamped so that you are aware of when the Privacy Policy was last updated. Please check back frequently to see any updates or changes to this Privacy Policy. 

If you have comments, questions or complaints about or requests relating to this Privacy Policy statement, please contact this email address.